THE E3 TEAM

Founders, Experts, and Corporate Team

FOUNDING MEMBERS

Brittany Williams

Co-Founder / Partner

Kevin Williams

Co-Founder / Partner

Jelly

Co-Founder

EXPERTS & CORPORATE TEAM

Brian Johnson

Co-Founder / Partner

Brian has been off roading since he was a child, with a family dedicated to the outdoor life. Over the years, Brian continually sought to increase his training and education in the off road world. His goal was, and still is, to be as fluent as he can in the off road world, and find the ultimate training to improve his skills, and have more fun off roading.

In his role as Founder and Partner of E3 OffRoad Association, Brian helps E3 OffRoad Members accelerate their off road education. He is there for our Members to help them grow with a variety of meaningful training and education, so they can have the most fun they can on wheels.

His main focus is the business side of E3 OffRoad Association to deliver the best possible member experience, and guide the company to its ultimate vision.

Katrina Lawton

Photography / Editor

Katrina is a mother, wife and professional photographer. She specializes in custom portraits, while focusing on emotion and producing timeless, wall-worthy images. Although she loves to work out of her studio in Massachusetts, she also enjoys traveling for specialty shoots. Out of the box and unique locations take her work to the next level. When Katrina is not enjoying herself behind the camera, she is drinking big cups of coffee, and wrangling her daughters and her husband.

Colleen Cardarella

Marketing and Communication

Colleen Cardarella is a marketing professional with fifteen years of manager and director-level marketing experience. For more than half that time, she has been focused on internet marketing, growing companies through online campaigns, email programs, driving internet traffic and managing website launch and development projects. She also worked in brand management and strategic alliances in the licensed apparel industry for several years. She has used many of the leading email, customer relationship arrangement and website platforms today. Colleen graduated in Media Communications from Syracuse University, and went on to earn an MBA with a Marketing concentration from State University of New York Buffalo. She is an avid alpine skier, and teaches skiing to the physically and mentally challenged, and enjoys traveling with her husband or taking short hikes with her dog.

Adele Sommers, PhD

Dr. of Learning Systems

Adele Sommers, PhD Dr. of Learning Systems is the Director of Product Development and E-learning for E3 OffRoad Association. As a specialist in online training, her aim is to take the E3 OffRoad Association curriculum to the next level. Adele has devoted over two decades to helping both small and large organizations boost their profitability and effectiveness through, classroom training, information design, technical communication and performance-improvement consulting. She’s an award-winning multimedia designer and an author with copious articles and publications to her credit.

Ken Leonard

Copy Chief and Marketer, Publishing

Ken is a fifteen-year veteran in the copywriting and marketing world, earning high-level positions as a senior copywriter, copy chief and marketing strategist for some of the biggest names in internet marketing.

Teddy Garcia

Chief Technical Officer

Teddy Garcia wrote his first computer program at ten years old on a Texas Instruments TI-99/4A. He was online through Prodigy before AOL even existed. He built his first ecommerce website in 1997 for a bicycle store he purchased at 23 years old, while simultaneously finishing his marketing degree at the University of Connecticut. With over 25 years of online and real-world marketing experience, Teddy has seen and done it all. He is an expert in virtually all areas of internet marketing. Teddy is E3 OffRoad Association’s CTO and manages all of our technology and marketing systems.

Dr. Jeffrey Stamp, PhD

Content Director

Dr. Jeffrey Stamp has over 25 years of worldwide experience in bringing out the creative best in business professionals and students. You will recognize Dr. Stamp by the products he has created while in corporate life. He was the inventor, creator and section manager of “Baked Lays,” for PepsiCo’s snack division of Frito-Lay, which achieved $230 million in first year sales, and was named by Ernst and Young as the top brand introduction in the 90’s for the food sector. Dr. Stamp is recognized worldwide as a master creative practitioner, and has developed numerous methods that are designed to accelerate “discovery thinking” and cognitive fluidity. In 2008, Dr. Stamp was awarded the prestigious Excellence in Entrepreneurship Education Award from the Acton Foundation. His research is focused on the creative and cognitive process that entrepreneurs use in idea creation, technology innovation, and opportunity recognition.

Elaine Johnson

Director of Member Support

Elaine is referred to as the “glue.” As Senior Advisor and Project Manager, she keeps it together, sees needs and fills them, all before you do. Elaine brings deep and vast business experience to all aspects of the project. This experience comes from founding companies, to taking them public, and everything in between. In Elaine, you’ve got a can-do attitude backed by experience. In addition to having a passion for entrepreneurs, as a Florida resident, she enjoys boating and family events.

Kai Holland

Director of Graphics and Visuals

Kai has been in the website development, online marketing and design field for over 20 years, with extensive experience in website and print design, as well as user interface (UI) and user experience (UX) design. Kai resides in Kaneohe, Hawaii and enjoys spending time with his wife and their chocolate lab. Kai holds a third degree black belt in Aikido and loves playing in the ocean.

Thomas Lawton

Production and Support

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